Comments on: Stories and Tribes http://fritzbogott.com/2008/07/01/stories-and-tribes/ Wed, 21 Jul 2010 03:27:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Fritz Bogott http://fritzbogott.com/2008/07/01/stories-and-tribes/comment-page-1/#comment-145 Fritz Bogott Sat, 05 Jul 2008 18:12:35 +0000 http://novel-a-month.com/2008/07/01/stories-and-tribes/#comment-145 Wait! I totally agree with both of you, so I must have expressed myself poorly (not unlikely since I suffer from selective blindness when trying to edit my own stuff.) Can you point out the creepy bit in there? Where did I say that corporations were going to create the tribes? My only point was supposed to be that stories depend on tribes. I have no idea whether or whence new tribes will emerge. Wait! I totally agree with both of you, so I must have expressed myself poorly (not unlikely since I suffer from selective blindness when trying to edit my own stuff.) Can you point out the creepy bit in there?

Where did I say that corporations were going to create the tribes? My only point was supposed to be that stories depend on tribes. I have no idea whether or whence new tribes will emerge.

]]> By: Nicky Fried http://fritzbogott.com/2008/07/01/stories-and-tribes/comment-page-1/#comment-144 Nicky Fried Fri, 04 Jul 2008 17:27:16 +0000 http://novel-a-month.com/2008/07/01/stories-and-tribes/#comment-144 The notion of the corporation "creating tribes" is indeed rather creepy and frankly I don't think it is very likely to happen. My reasoning is rooted primarily in numbers; 80 million baby boomers about to retire, 44 million of the younger generation ready to step into their shoes. Employees will have far greater sway in the future corporation and indeed it is they who will select the "tribe" they want to join. Already we are seeing a new and different use of story within organizations. Not as a sales tool but rather to confirm membership of a culture - it is employees who are being profiled as the heroes in the new corporate stories. The notion of the corporation “creating tribes” is indeed rather creepy and frankly I don’t think it is very likely to happen. My reasoning is rooted primarily in numbers; 80 million baby boomers about to retire, 44 million of the younger generation ready to step into their shoes.

Employees will have far greater sway in the future corporation and indeed it is they who will select the “tribe” they want to join.

Already we are seeing a new and different use of story within organizations. Not as a sales tool but rather to confirm membership of a culture – it is employees who are being profiled as the heroes in the new corporate stories.

]]> By: Mozhi http://fritzbogott.com/2008/07/01/stories-and-tribes/comment-page-1/#comment-143 Mozhi Wed, 02 Jul 2008 23:46:58 +0000 http://novel-a-month.com/2008/07/01/stories-and-tribes/#comment-143 Very entertaining and acute analysis. Somehow I find the idea of a corporation or person setting out to create (global) tribes or tribes developed through artifice as a possibly demagogic enterprise and therefor a bit creepy. This may be a reaction to the sense of smug entitlement I get from Matt's quote above. But as something that develops more organically, if that distinction even makes sense, the development of non-geographically bounded tribes seems like not such a bad thing. Motivation seems defining. Either way, artificial or organic, it seems like an appropriate goal for marketing artisanal works and in that context seems, in the short term, unlikely to spawn violent conflict in more pernicious forms than forum wars. Very entertaining and acute analysis. Somehow I find the idea of a corporation or person setting out to create (global) tribes or tribes developed through artifice as a possibly demagogic enterprise and therefor a bit creepy. This may be a reaction to the sense of smug entitlement I get from Matt’s quote above. But as something that develops more organically, if that distinction even makes sense, the development of non-geographically bounded tribes seems like not such a bad thing. Motivation seems defining. Either way, artificial or organic, it seems like an appropriate goal for marketing artisanal works and in that context seems, in the short term, unlikely to spawn violent conflict in more pernicious forms than forum wars.

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